for Samsung

”Spicy” - Variety

Doechii is the hardest working woman in music. And if you just take a look at her album art or general Florida-based swamp princess aesthetic, you’ll see that her best friend is an albino alligator named Coconut.

To announce Samsung’s lightest phone yet, the Galaxy Edge, Doechii and Coco took a much needed light day.

The campaign all built towards the product launch: A livestreamed Doechii show 100 stories above Manhattan at the Edge skyscraper in NYC.

Elle / Billboard / Rolling Stone / GQ / Harper’s Bazaar