lap of legends

broadcast on BBC/AMC
streaming on Roku
presented by Michelob Ultra

”A momentous occasion in racing.” - Hypebeast

Every sports fan loves to imagine champions from different generations going head-to-head. In April 2024, for Formula One fans, that fantasy became reality.

I led this project from concept and R&D through pitching, writing, production, and editing. A two-year process in total.

Variety // Sports Illustrated // SBNation // Fast Company

Sports Emmys - Nomination - Outstanding Special
Sports Emmys - Nomination - Digital Innovation

Cannes Lions - Gold x2
Cannes Lions - Silver x2

One Show - Best of Discipline
One Show - Gold x7
One Show - Silver x8
One Show - Bronze x4

Sports Business Journal Technology of the Year
Fast Company Most Innovative Company

Clios - Grand Clio x2
Clios - Gold x3
Clios - Silver x7
Clios - Bronze x6

Sports Clios - Grand Clio
Sports Clios - Sports Marketing Agency of the Year - FCB
Sports Clios - Brand of the Year - Michelob ULTRA
Sports Clios - Gold x7
Sports Clios - Silver - x5
Sports Clios - Bronze - x3

London International Awards - Gold x5
London International Awards - Bronze x2

Full show

Trailer

Case study