lap of legends

broadcast on BBC/AMC
streaming on Roku
presented by Michelob Ultra

”A momentous occasion in racing.” - Hypebeast

Every sports fan loves to fantasize about pitting champions from different generations against in each other. In April 2024, for Formula One fans, this fantasy became a reality.

Six legendary champions from the past returned to the track as holographic racers powered by AI. They faced off against one real, modern F1 driver in a groundbreaking real vs. virtual showdown.

This one-hour TV special, premiering on the BBC, took viewers on a journey through F1's past, and offered a glimpse into its future.

I took this project from concept and R&D to pitching, writing, production, and editing, a two-year process in total.

Variety // Sports Illustrated // SBNation // Fast Company

Emmys - Nomination - Outstanding Special
Emmys - Nomination - Digital Innovation

Cannes Lions - Gold x2
Cannes Lions - Silver x2

One Show - Best of Discipline
One Show - Gold x7
One Show - Silver x8
One Show - Bronze x4

Sports Business Journal Technology of the Year
Fast Company Most Innovative Company

Clios - Grand Clio x2
Clios - Gold x3
Clios - Silver x7
Clios - Bronze x6

Sports Clios - Grand Clio
Sports Clios - Sports Marketing Agency of the Year - FCB
Sports Clios - Brand of the Year - Michelob ULTRA
Sports Clios - Gold x7
Sports Clios - Silver - x5
Sports Clios - Bronze - x3

London International Awards - Gold x5
London International Awards - Bronze x2