for Café Bustelo

Founded in Harlem by a Latino couple, Café Bustelo coffee has always represented Latin American culture. So when the World Cup came to the U.S., we knew we had to do something for the most passionate fanbases in the world.

We partnered with artists all over South America to create custom temporary tattoo face paint designs. Available in 1.2 million Café Bustelo cans during the tournament, every design was packed with cultural references and symbolism. Hand-painted murals went up in LA, Boston, Miami, and NYC. And our spots played in World Cup arenas.