for Café Bustelo

“The #1 most effective World Cup campaign.” - YouGov

Founded in Harlem by a Latino couple, Café Bustelo has been the coffee of choice among Latin Americans for decades. So when the World Cup came to the United States, we knew we had to do something special for the most passionate fans in the world.

We partnered with artists all over South America to create custom temporary tattoo face paint designs. Available in 1.2 million Café Bustelo cans during the tournament, every design was packed with cultural references and symbolism. Hand-painted murals went up in LA, Boston, Miami, and NYC.

Our :30 spot played at halftime during the World Cup.