For New York Blood Center

Who knew all those terrible dates would pay off? The New York dating scene just might be the red flag capital of the world. And in a sea of red flags, donating blood is a quick way to show you're not so bad. The campaign resulted in a 17% increase in blood donations—with every donation saving up to three lives. This was a much-needed buoy coming out of a period when the Blood Center had just declared a critical shortage.